The Attraction of Stimulus

The world is steadily growing digital. Simultaneously the lust for sensation is increasing. This leads to exciting new ways of brand management if marketers think of…

Organisation 2.0

Every organisation exists in a constant state of transformation: adapting structures, implementing new departments, undergoing personnel changes. But the…

Are You Ready for the Connected Car?

The world is steadily growing digital. Simultaneously the lust Taking and then sharing photos used to be a process that could easily take a few weeks, if not months. The…

3D Printer: 21st Century Industrial Revolution?

A revolutionary production process changes the contemporary understanding of brands. The introduction of 3D printing is shifting the production of objects…

Brand and Culture as Creators of Identity and…

Companies often are especially successful when its employees stand behind them and can identify with them. A great and meaningful corporate vision can…

Frontloading for Innovation

There is a widely spread conviction in innovation processes: companies seek needs in order to satisfy them with a new product or service. The creativity and…

The Future of Employer Branding

They are on the stalk, peeking, lurking, because they sense it: only a short moment of inattention and the shy game will escape. Time is fleeting, everybody knows…

Realtime Metrics for Brand Managers

“Taking social data to the next level will be the next big advancement. Instead of focusing on measures such as reach and participation, brands will begin to focus…