Claiming ‘The Future’ has become generic. Hence, you might be well advised to find a much more specific angle than just the general future of mankind, the earth, the universe – or, the whales…. It might be an even better idea to be more concerned with ‘The Present’, looking for current and concrete customer or brand pain points and how to address them. After all, we have to save the whales now, too. If we work towards that, the end of the future might just turn out to be the beginning of an amazing present.
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