Volkswagen Group China


Movie About Autonomous Driving and
Ride Hailing in 2030

Greenkern was asked by Volkswagen Group China to develop a movie to be presented to the board of management about level 5 AD and ride hailing in Chinese cities in 2030. Specifically, the tasked was to develop a convincing story of what such ride hailing powered by Volkswagen Group will look like and which consumer journey pain points will be eliminated. In short, how will level 5 autonomous driving and ride hailing in 2030 improve urban residents’ life?

Greenkern developed a compelling storyline interweaving interviews with current Chinese Beijing residents, 2D motion graphics explaining the various layers of AD ride hailing as well as 3D computer generated images of 3 different AD ride hailing vehicles.