In order to improve Bugatti’s existing brand model, Greenkern conducted an in-depth analysis of the brand’s positioning, core values and sub-values. Building on the respective findings, Greenkern translated the brand’s unique values and heritage into a visually consistent appearance.
Greenkern developed a unique Bugatti typeface, transporting the brand‘s excellence and heritage while delivering sufficient versatility for the implementation in different usage scenarios.
Greenkern developed a unique Bugatti typeface, transporting the brand‘s excellence and heritage while delivering sufficient versatility for the implementation in different usage scenarios. Binding logo usage guidelines based on the existing (and possible future) logo usage scenarios with specific focus on the implementation in and around dealerships were also defined. Furthermore, Greenkern integrated all new creative elements into the existing corporate design manual. Finally, a consistent dealership concept (e.g. furniture, product display, deco, 2D communication etc.) and the concept for a digital brand presence were developed. Together, these brand strategy and management measures made it possible to built a new value world with a strong emotional focus on the unique history of Bugatti.
