Realtime Metrics for Brand Managers
“Taking social data to the next level will be the next big advancement. Instead of focusing on measures such as reach and participation, brands will begin to focus and act on the actual insights from such metrics.“
In 2003, the total volume of data produced by mankind comprised about five Exabyte. Today, the same amount of data is produced within less than two days. Without proper guidance, brands could become incapable of tackling this deluge of data. Where should this guidance come from? We are convinced it should come from your users. And as we know – they can be found online.
In our presentation “INSTANT FEEDBACK. WHY REALTIME BRAND METRICS ARE THE NEXT BIG THING” we are going to reveal why real time metrics matter and what indicators you should focus on.